Coaching is the process of helping people and teams to work at the peak of their abilities. The process focuses on the leader's strengths, identifies personal barriers and limitations, and facilitating them to function more effectively as a member of the organization. This involves developing the leader’s behavioral competence through observation and feedback. The overall goal is to collaborate with the leader to achieve their personal best performance in the organization.

Coaching is especially effective with new leaders to help them focus on clear goals and milestones. Additionally, leaders who need to realign their efforts to the goals of the organization benefit from the focus on behavior and removing obstacles. Clearly coaching is for any leader who wants to maximize performance.